HORSES COAT

THE SPORTING BEGINNING

Before it was a symbol of worldly elegance, the polo coat was simply practical. Imported camel hair and robust wool blends were chosen not for luxury but for insulation. The build was generous, almost draped, designed to be pulled on quickly over a rider’s gear. The belt we now know as a stylistic flourish, back then was just the easiest way to close it against the wind.

There was nothing precious about it. It was a garment made for mud, sweat, and cold.

But looking back, that is often how timeless designs begin: function first, beauty by accident.

 

When the coats started travelling from the polo fields to British tailoring houses, something shifted. London’s cutters studied the silhouette with a sort of curiosity. They softened the lines but sharpened the intention. The coat became double-breasted meaning (having a substantial overlap of material at the front and showing two rows of buttons when fastened). The shoulders gained a level of structure similar to the ones now seen in suits and the sweep of the fabric grew more elegant.

It started appearing not just at matches, but on the city streets, commuting the brisk British mornings through the city, to Slow Sunday rituals for those who valued comfort without surrendering presence.

 

What continuous to make the polo coat endure is not just its heritage, but its tension.

Soft but architectural. Relaxed but refined. countryside-born but city-bred.

It is a coat that doesn’t need to announce itself. Mirroring the principles of a genuinely thoughtful design.

 

 

By the mid-20th century, the polo coat had become part of Britain’s visual language. It moved easily through different worlds: from countryside weekends to London bookshops, from art studios to winter promenades. It carried a certain softness, literal and metaphorical, that contrasted the sharp tailoring Britain was known for.

People wore it like armour that happened to feel like a blanket. A coat you could stride in, think in, live in.

Even now, the long silhouette has a way of catching the light that feels unmistakably British: warm shadows against grey skies, the fabric flowing gently in winter breeze.

 

Somewhere along the way, the true polo coat slipped out of sight.

Outerwear grew shorter, neater, more concerned with convenience than character.
Designers borrowed fragments of its identity, lapels here, a belt there, but lost its soul.
High street versions stopped at the thigh, trimmed the volume, softened the heritage into something “inspired by.”

A real polo coat, the kind that sweeps past the knee, that holds its own shape, that carries the generosity of its sporting past, is now surprisingly hard to find. Especially one that feels modern, relevant, and alive rather than stuck in a museum of menswear nostalgia.

But garments like these don’t disappear.
They wait.

And now, we are working on exactly this:
a true polo coat, built with the integrity of its origins, but refined for today.
Not a reproduction, not a costume, just a continuation of a design that deserves to be worn, not merely remembered.

 

As fashion circles back to longevity and natural materials, the time for the polo coat never felt quite a right. 

So we’re rebuilding it from the field up.

Clean lines. Updated proportions. Thoughtful materials. The same spirit, but a modern attitude.

The coat endures because it never relied on trend.
It relied on honesty.